Dr. Siegal’s cookie diet
Dr. Siegal’s cookie diet
Sanford Siegal is a weight loss physician and author from South Florida. In 1975, he developed a proprietary mixture of certain amino acids, whilst carrying out research for a book on the effect of natural food ingredients on appetite, which he then made into a cookie. The intention was to control his patients’ hunger.
His patients were instructed to consume six cookies (approximately 500 calories) throughout the day to control hunger, followed by a reasonable dinner (300 calories) in the evening. The “cookie diet” was an immediate success, growing his practice within a few years, to 14 clinics in Florida and 10 in Latin America. By the mid-1980s, more that 200 other physicians were using Dr. Siegal’s approach and products in their own practices. Soon, Dr. Siegal introduced shake mixes and soup purported to have the same hunger-controlling properties.
Between 2002 and mid-2006, Dr. Siegal licensed U.S. Medical Care Holdings, LLC, to open franchised weight loss centers that used Dr. Siegal’s name, weight loss system, and hunger-controlling cookies, shakes and soup. Dozens of centres were opened in the United States and Canada under various names including Siegal Smart for Life Weight Management Centers. The relationship between Dr. Siegal and his former franchisee ended in August 2006. Dr. Siegal no longer supplies his products or licenses his name and weight loss system to USMCH. On September 25, 2008, USMCH filed for Chapter 11 bankruptcy protection, according to Forbes .
In 2007, Dr. Siegal and his son, Matthew Siegal, formed a new company to take the cookies and other products directly to the public. Dr. Siegal’s Cookie Diet is distributed through a Website CookieDiet.com; three Siegal Medical Group clinics in South Florida; as well as through physicians, drug stores and other retailers in the United States, Canada, and Latin America. There are also eight company-owned retail locations in California, Florida, Virginia, New Jersey, and Arizona. Siegal is also opening a new cookie-diet retail location in Beverly Hills. In January 2009, Dr. Siegal’s Cookie Diet was featured in a People magazine cover story.
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